Artificial Intelligence (AI) might sound pretty scary, but it’s alive in the modern world already and modern marketing has the essence of AI at its core.

In brief, AI is the theory and development of technological solutions able to perform tasks that have traditionally required human intelligence.

Confused? Well, for example: visual perception, speech recognition, decision-making and automated translation between languages, are all examples of AI.

Right now, we’re especially interested in the rise of voice assistants on devices like Google Home and Amazon Echo.

 

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