Paid Search, also known as “pay-per-click” (PPC) is a type of advertising. It is designed to place your brand, products and services front-and-centre on popular search engines like Google and Bing.
Put simply: you need to be found when your customers are actively looking for what you have to offer. Otherwise, your competition will benefit during these moments of high intent.
We have delivered PPC campaigns for brands internationally. So whether you are looking to reach people searching for products or services in your city or around the world, we can help.
We follow a “start small and grow” approach, which allows us to test the most relevant keywords for your adverts using only a small amount of advertising spend.
We can then use our learnings to place the majority of your budget on only those highest performing terms, i.e. those that lead to customer actions like filling in a form on your website or making a purchase.
PPC takes place on platforms like Google Ads (formerly AdWords, where you place adverts to appear on Google) and Bing Ads (Microsoft’s search engine, which is the default browser on Windows devices, where you place adverts to appear on Bing).
Specific methods include:
Text Ads: keyword-targeted adverts that appear on a SERP (as above)
Shopping: product-driven adverts that appear with an image and a link to buy
Re-marketing: showing an advert to a user who has visited a particular page on your website, to encourage them to convert
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