Search engine optimisation (SEO) is the process of improving the online visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural", "organic", or "earned" results.
Your past, present and potential customers are always asking questions. If you can answer those questions succinctly and demonstrate that your website is an authoritative source of information, you stand a better chance of being found in each searcher’s moment of need.
There are two important parts to Search Engine Optimisation:
Technical SEO: concerning the setup of your website, its platform, performance and pages. If “User Experience” is how we as human beings see a website, Technical SEO ensures everything is ship shape when Google comes “looking”
Content Marketing: a robust content marketing plan delivers fresh content to your website, that answers the questions that your audience ask. The aim is to establish your website as source of authority, which will help you rank higher
It is important to note that both parts of SEO are essential to your website’s success and your brand’s reputation online.
SEO requires a close working relationship with your website designers and developers, your content marketing partners be they copywriters, bloggers, PRs or rich media producers and finally with you: to get to the heart of your business, brand and audience.
Search Engine Optimisation is not a box-checking exercise and it’s never “done”. The second your website starts to look “dated”, is the second you start loosing potential business.
Specific stages include:
Audits: a complete technical and content audit to highlight areas of strength and opportunities for improvement
Technical Optimisation: ensuring that your website is up-to-date, structurally “sound” and that search engines have can easily “find” and “read” your content
Content Optimisation: ensuring that your content marketing efforts are consistent and that your answers cater to the needs of your audience and search engines alike
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