Virtual Reality (VR) refers to the computer-generated simulation of a three-dimensional environment that can be engaged with in a realistic way by a person using electronic equipment, such as goggles with an integrated screen or hand-held devices fitted with sensors.

Facebook-owned ‘Oculus’ and it’s ‘Rift’ devices are among the best known, but other manufacturers are rushing to make headway in this emerging market.

We believe the ability for such technology to transform customer experiences hasn’t even begun to be realised. We’re keen to get ahead of the game and play the competitive advantage straight into the hands of our loyal partner businesses.

 

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