why?

• once someone's hooked you need to keep them engaged

• being in their inbox is as direct as you can be

• sensitive, authentic engagement is the aim

how?

• content curation and optimisation

• schedule and subject optimisation (triggers and testing)

• database management (cleansing, segmentation)

what?

• monthly fee: £500

• price for 1 newsletter, 1 product email, 1 loyalty/referral email per month

• price per brand